A realtor for more than 7 years, I had used my share of lockboxes.  A majority of my business at the time was working with Banks on homes that had been foreclosed most of which did not have a key or had left one behind in a contractors lockbox.  Over the years I discovered that those contractor's boxes were easily picked, a fact that frightened me as they are generally placed in a easily visible location on the home.   In 2007 the market began to show signs of softening and with more time on my hands I began looking into ways to remodel my home on a budget.  So I took a class on making faux rock siding.  One night while watching tv, thinking about what I should do to make money it donned on me that there should be a way to hide a key in a camouflaging lockbox.  Of course like everyone else I was aware of the rock hide-a-keys, I was also aware that they looked out of place and had a stigma of being a common hiding place that thieves looked for.  I figured someone had to have thought of marrying the rock hider and a lock but came to find that surprisingly no one had.

So started my quest to create a product that would safely and inconspicuously hide a key outside.  Months of planning went into formulating the perfect mixture of materials.  Known to be a bit of a perfectionist, I researched every possible flaw until I was certain that I'd created something I could feel good to sell to the public.  

My first RocLok was molded from a rock my wife Melanie and I found along the side of the road on our way home from purchasing some mold making materials.  We both liked the detailed texture and size and decided that this would be a great fit for our first RocLok.  At this point I'd designed the key chamber and lid in my head but hadn't invested in having that piece injection molded.  I made a prototype out of wood and rubber, The result was good enough for a prototype but far from meeting my standards to take it to market. 

Before taking the next step we wanted to verify our idea was something that the public would be interested in and in May 2008 we received the approval we hoped for at the National Tool and Hardware Expo in Las Vegas. 

The idea for the iPosture really came to Dr. Moacir Schnapp, a neurologist and pain management specialist, and his wife Dr. Elma Schnapp, a physical rehabilitation specialist, back in 2005 while they watched vacationers slouching along the beach at Destin. But, the topic of posture is one that’s long been of interest to these Memphis, Tenn.-based physicians.

Moacir’s interest in the topic is one that’s grown throughout his more than 30 years helping patients deal with chronic pain. Moacir has seen thousands of patients over the years who have chronic pain that could have been prevented or delayed by proper posture, such as those people who lose height as they age, and it is those patients that really motivated him to develop the iPosture.

Elma’s interest in posture is one that’s rooted in her first career as a dancer. She began her professional career as a dancer/choreographer in her native Brazil. But, when a severe knee injury prevented her from continuing as a dancer, she chose to enroll in medical school. This topic of posture is close to her heart, and she feels so strongly about educating people about the importance of proper posture that she enlisted Moacir to co-author a book titled Young, Sexy and Healthy: The Ten Best Exercises for Your Posture that they self-published in 2007.

It took the Schnapps almost four years, beginning in 2005, to take the product from concept to market.