In the fall of 2008, Honda was looking for a promotional product that they could hand out to high school seniors at the Disneyland Grad Nite in California. My company, Fodeo, had been selling our Fodeo photo montage package for a couple of years as a promotional item for incentive trips. Our price point for the Fodeo product was well beyond what Honda was looking for.  With the down economy, we were realizing our price point was simply too high.

I was tired of losing sales because of price point.  I decided to hold a focus group of high school seniors to find out what mattered to them, what they liked, and what Fodeo could manufacture for their demographic.  After 2 hours of discussion, we realized they wanted a way to decorate the outside of their laptops with their photo prints.

Nine months of research and development led us to the 8x10 FodeoFlip with a 5x7 photo area. I began putting these original FodeoFlips on my cabinet-style refrigerator - a step way above the scotch tape I had used for about 2 years! The designs, however, were meant to appeal to a much younger crowd. I enlisted the help of a talented interior designer to develop colors and patterns to enhance a kitchen - hence, our designer series of FodeoFlips. From there, we've developed a bevy of new designs for numerous tastes and occasions.

I was having a particularly difficult time with a leaky bottle, combined with a messy bottle-feeder and happened to notice an old scrunchie I had used earlier that day sitting on my end table.  I put the bottle down to burp my son, and for some reason the thought of placing the scrunchie underneath the bottle cap came to my mind.  I wondered if it would help absorb the bottle leaks that kept dripping out of the expensive baby bottle.  I humored my thought, slipped the velour scrunchie underneath the bottle cap and began feeding my son again.  I was amazed at how quickly the velour had soaked up most of the leaks!  The next day, I got on my sewing machine and made a more absorbent version using a microfiber kitchen towel and decided to add three mini-bibs at the edges to hold underneath the baby's bottom lip.  I enlisted my mommy friends and relatives to try the product out and everyone thought it was so clever and one of the coolest baby products they had ever used!