The idea for Peeka-Bu was generated in a hair salon. Sarah was talking to her stylist about how it is easy to take care of the hair on your head,
but not the hair down there. It's not always time and cost effective to go to a salon, when you can manage that hair yourself. The problem is, unless you are "incredibly flexible", it is hard to see your private areas without a mirror. Holding a mirror is an inconvenience and a distraction. What we people really need is a grooming mirror that will leave both hands free.
October 26, 2009
Peeka-Bu is the first ergonomically designed and easy to use intimate grooming mirror. This groundbreaking tool gives you a new perspective on your body,
making maintenance for your most private areas easy and fun! Peeka-Bu makes for safe and easy grooming of your bikini hair, underarms, facial hair, or back hair
and can also be used for self-examination. Peeka-Bu is connected to a flexible arm to allow for a variety of viewing angles and securely suctions
onto any standard bathroom surface such as a toilet seat, shower wall or bathroom mirror. Peeka-Bu's molded parts are made with EcoPure, a biodegradable additive that facilitates microorganisms to safely degrade the product back into the earth.
Inventor: Peeka-Bu
Sarah Nehamen, the founder of Peeka-Bu, LLC, is a born entrepreneur. From a young age, she created and sold custom t-shirts and other items to her friends and neighbors. Later, she helped sell products for major corporations while working as an Art Director for BBDO NY. During this last tenure was when she realized she wanted to create her own brand of innovative, beauty enhancing products. Sarah is a devout yoga practitioner and teacher, talented painter, and enthusiast of personal health and positive body image. And there you have it, the inspiration for Peeka-Bu.
Peeka-Bu's simple and sleek design did not come quick or easy. Peeka-Bu started as a 2" round metal mirror attached to a screw clamp that gripped a toilet seat. It looked more like a scientific device than a grooming product. Then it evolved into a mirror secured to an gigantic office clip. The next design was a mirror connected to a double-jointed arm with a clip and a separate suction cup attachment for shower use. After all that, the final design was born. Sometimes simple is best.
The Elia Mini Chair is a modern looking knock-down cardboard chair kit for kids that comes with six 12-inch square decorative sticker sheets. Kids can also decorate the chair with paints, markers, scrap paper, wrapping paper or anything they like. Because the chair surfaces are reversible, kids get two chances to decorate. The Elia Mini Chair is very durable, sturdy and strong - it supports up to 200 lbs. It is made in the USA from up to 80% recycled material and is 100% recyclable. The Elia Mini Chair contains no lead and no phthalates. Seat Height 12”. Seat Width 12”. Seat Back Height 24”.
• A work of art that works!
• Open ended decorating fun
• Supports up to 200 lb's
• 100% recyclable and made from up to 80% recycled material
• Easy to assemble design is also reversible with two chances to decorate
• Made in USA
• No lead and no phthalates
The genesis of the Elia Mini Chair was a studio project in my first year of architecture school that challenged us to design a sturdy, comfortable and good-looking chair using only cardboard. The arm chair that my partner Denis Gregoire and I designed was very well received and that got me interested in translating the project into a summer job. In 1994 I evolved some of the principles that Denis and I used in the arm-chair to create a more efficient dining chair. I actually manufactured and sold about 500 of the dining chairs before returning to architecture school for my final thesis year. Even though the chair served as a dining chair and desk chair in our own home for the many years that followed, it was only after persistent interest and encouragement from friends and my wife Rey, that I revisited the idea with the eye to manufacture it again. I think the world is obviously more concerned about sustainability now and definitely, or should I say hopefully, more receptive to cardboard as consumer product. I also think I have a fresh perspective now that I am a parent.
Our decision to launch a kid’s version of the chair also addresses our belief that there are few options out there that encourage creative interaction between kids and their parents, that exercises the artistic vision of the child, and are, at the end of it all, functional.
Inventor: Michael Gross
Michael Gross. Architect, Engineer & Parent.
Michael’s wife and partner Rey, has not only been a great supporter of the chair over the years, but she also brought her great experience in marketing and advertising to the development of the concept and the brand.
Rey says, “My biggest contribution is my perspective as a mom and as a consumer of all things crafty. I have engaged in (bought) so many craft and activity kits over the years, I know what I love in a craft project, and what is a source of frustration for both my child and me, not to mention waste…Elia (Michael and Rey’s daughter) obviously has been the inspiration for the brand and has actually been a very good critic during the creation of the art of the package.”
This (parenthood) is definitely the most important element that informed our approach to creating a kid’s product. We were inspired by, and therefore named the brand after, Elia our crafty 6 year old daughter. Not only were we aiming to produce a product that was interesting and engaging, but also one that expressed our sense of responsibility towards our environment, which we try and impart to our daughter all the time. All of this, plus, it had to jive with Michael’s design and aesthetic sensibility.
Susan says:
Oct 26, 2009 at 3:30 am
Love it!!! Creative, useful and fun. Excellent idea.
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