I (Dave Chodosh) saw the clerk at a local Baskin Robbins store making a root beer float and he did it wrong. He poured root beer over the ice cream and it resulted in a huge mess! I saw that and started to imagine a way to make the float more neat and portable, while offering the fun of being able to watch the ingredients mix. I also wanted to create a more portable product that could have more flavor choices, thus focused on the soda bottle as part of this new method.

I (Mike Hartrich) invented the CordSnake while working on my construction projects.  I wanted a better solution than tying the knot into the power cord.  I tried different shapes until I realized that the snake-like shape works best because it increases friction.  I had to get the exact dimensions right for the main power cord thicknesses.  I tested out the CordSnake in the field and discovered that it had several other great uses; it keeps your power cords rolled up and secure after use, you can attach it to your ladder and hang your power cord on it, which relieves the weight of the cord, it keeps power cords connected when working under a house, and I’ve used it to rung power cords across a creek.