Vizini is the new, revolutionary totally STRAPLESS Sun Visor that slips onto your sunglasses to protect your eyes and keeps your eye-area “squint-free” when you’re in the sun…No Hat-hair…No Headache…We Promise
We should all wear big-brimmed hats whenever we go out in the sun, but the fact of the matter is that we just don’t. That is where Vizini comes in, that is our niche: You can still protect your eyes and the critical eye-area from the damaging sun without worrying about messing up your hair. You can wear Vizini every day, year round—they are great for driving, too.
I am continually asked, “How did you come up with Vizini®?” I created Vizini® when my children were on soccer and swim teams. I found myself, along with the other parents, continuously holding my hand over my eyes. (Having curly hair makes putting a hat on my head a dubious decision and wearing a traditional sun visor always gives me a headache).
I sat down at my kitchen table one day and began cutting the bills off of my husband’s baseball caps. After many, many, failed attempts, I arrived at the design you see today. When I began to wear Vizini® all the time, I had a revelation. Once you start wearing Vizini®, you truly want to wear it. The muscles around my eyes had become accustomed to being relaxed when I was in the sun, whereas before, I was squinting and furrowing my eyebrows – making wrinkles – without even realizing it.
No more squinting… no more furrowed brows… I felt compelled to market my invention to anyone concerned about eye damage caused by the sun, wrinkled brows, the headaches caused by traditional sun visors and — of course — hairstyles ruined by wearing a hat.
Inventor: Rita Hockenbury
Rita Hockenbury resides in the small, beautiful town of Round Hill, VA in the foothills of the Blue Ridge Mountains. She is married and the mother of two teenage daughters. Her husband also started his own Home Improvement business a few years ago and this makes for a very dynamic and creative duo.
After graduating from college, Rita was a Polygraph Examiner for a national jewelry company for seven years before switching gears and going into Sales. With the birth of her first child, Hockenbury became a full-time Mom. This was the invention period, coming up with all kinds of problem solving gadgets. After the birth of Vizini and two years of failed marketing attempts and not well spent money, Vizini went to the garage. Two years later, the nagging feeling of an unfinished task and her children asking, “Are you ever going to do anything with Vizini?” Hockenbury began her marketing education while working full-time for an Investment company. This new-found knowledge gave Rita the confidence and a strategic plan to follow. Vizini launched in earnest in Fall ’07 and has been gaining ground ever since.
In the spring of 2008, I opened cartons that had just arrived from China and found 7500 units that did not cut the mustard. Believe me, my knees buckled. Someone once told me that the Chinese language has two figures for the word ‘crisis.’ One figure symbolizes ‘danger’ and the other symbolizes ‘opportunity.’ I began sending some of the visors out in an attempt to have them re-made here in the states. This proved to be cost-prohibitive. But when Frank Dowell of Mount Rogers IDC called and asked to make the visors, I realized that the inferior visors from China presented me with this opportunity. With the US unemployment numbers growing and a weakening dollar, it was time to take a good hard look at the possibility of a US-made Vizini®. One week later, I drove down to see the factory and was positively bowled over. Mount Rogers Industrial Developmental Center is a community rehabilitation program located in Southwest Virginia. They provide wonderful opportunities for their employees with disabilities… a sense of ownership and pride in the products they produce… a spirit of community at the factory… and social events that continue that spirit of community outside of work.
As of January, 2009, Vizini, Inc.’s labels read PROUDLY MADE IN THE USA. The quality of each Vizini® visor is unrivalled. The relationship between the two companies – Vizini with our sharp learning curve that comes with fast growth and Mt. Rogers with its nuances – is to be envied. It is truly a team effort and everyone benefits. Feel good when you wear a Vizini®… it was made in the US by special employees. Remember the Chinese symbol that symbolizes “opportunity”? Inferior products from China presented opportunities for both Vizini@, Inc. and for Mount Rogers IDC.
Tilly says:
Sep 10, 2009 at 4:23 am
Do you do waterproof one? I'm in raining UK might stop my mascara running.
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