February 17th, 2011 by Jeff Gawronski
Overall to be considered successful and valuable you have to act it. This means everything from being on time or early to something as simple as introducing yourself to someone you’ve never met. Your job doesn’t need to require fancy suits or high tech equipment to Act the Role.
Acting the role can be as simple as shaking hands and introducing yourself to guests to going out of your way to assist in a work getting done outside of your job function or responsibility. This concept is a transition from traditional thinking because the standard hourly employee is taught to keep their head down and work, but as you assume the role you must break through traditional boundaries. Act important (not snobby) and you will be treated with importance and your ability to reach higher levels of success are limitless.
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January 30th, 2011 by Jeff Gawronski
True education comes in the working world. Learning in the ‘real’ world is less about doing it because you have to (high school / college) and more about doing it to be smarter than someone else who wants your job. Learning can be as simple as figuring a way to get work done faster or with fewer mistakes or it can be as complex as learning intricacies that are beyond you job function and taking this knowledge to develop ways to increase your company’s bottom line. NO matter the task it is never good enough to simply learn how to do it. To be a success you have to learn how to do it, and understand why it is the way it is. By understanding you can teach, educate and manage future employees. Learning can also lead to major discovers, a life altering idea or accomplishments you never thought possible.
You can always tell the non-learners from the learners in any company. They are the simplest to spot because the learners have a zest about them that can be seen miles away. If a learner goes head to head with a non-learner for a promotion it is almost always assured the learner will get the job. Ever see someone get passed for up for a promotion even though they may be better at a certain task or job function than the person who got the promotion? It happens all the time and the person who gets that job is a LEARNER. Don’t let yourself get passed up because you decide to stop learning or because you don’t take the next step to ‘understand’.
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January 18th, 2011 by Jeff Gawronski
Asking yourself ‘what else can I do’ is powerful. Simply by trying to do more or get more of the same work done is better than the average person. Most people hit a mark and say ‘there I’m done’ or worse some get close to the mark and say ‘that’s good, I got close’. The successful person says, ‘ok I finished that faster than expected, I’m going to find more to do’, or the ultra successful person says, ‘I’m exhausted and I finish my goal, but I’m going to do a little bit more anyway’. Seeking More is not easy, but when you do you can be sure you are better than 98% out there who would never even dream of seeking more.
Another point to ‘seeking more’ is to find extra work to do without asking what needs to be done. Asking is good to know what’s most important, but if you see something that will help your company that needs to get done, just tackle it. Seek more out and more success will follow!
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December 7th, 2010 by Jeff Gawronski
No matter what you do if you are the best at it you will be valued. No matter the task, big or small, if you become the best you will not only feel good about what you do for a living, but you will be valued. With value comes extra income, perks, and promotions. Most people just want to get the work done; achievers always try to outdo what they did the day before.
The cynic might say, “How can I be the best at paperwork?” Or “How can I be the best at answering the phone?” Or “Packing a Box?” The answer is: All these tasks appear to be mundane, but even the most routine and mundane job functions allow room for you to OWN IT! If you truly feel your job can’t be OWNED, then you better find another line of work because you’ll be replaced with a machine or foreign labor! Seriously, every position allows you to be GREAT. The truth is most people don’t want to be great. They want to do the same old with the least amount of over-exertion or effort as possible. Don’t let that be you and if it is change! Find a way to do paperwork better, pack boxes faster, answer the phone with more charm. Get so good that you are not just the go to person, but you are also the person most respected and sought after for advice. Being this type of person is an admirable life. Anyone can slink by and just complete a job. Avoid being ‘anyone’ and OWN IT.
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November 21st, 2010 by Jeff Gawronski
Don’t be a Piker. Watch the movie Boiler Room to understand the definition of Piker. A Piker sifts through the day staring at the clock waiting for quitin’ time. As long as you are busting it all day no employer would care if you went beyond the set hours. If they do care, then they have the problem and you are over-qualified. Further no employer wants a salaried employee who’s a Piker. The clock-watchers are the first to go in any company. Work to accomplish work; do not work to simply fit work in around set parameters of time.
Doing work to pass the time is the wrong way to do work. Ever look at the clock and say, ‘yes, only 1 more hour?’ This is the enemy of success. Successful people work to accomplish goals, they don’t work to fill in time. Abandon the clock and focus on the end goal or making the current task at hand the best it can be and you’ll not only accomplish more, but you’ll be more satisfied with your life’s work. It is impossible to feel strong self worth if you feel your job is meaningless and it is impossible to have a meaningful job if you stare at the clock. Just remember countdowns are for new years and shuttle take offs only!
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October 17th, 2010 by Jeff Gawronski
Individual success is achieved through a series of mundane and major events that define character and create the person you CHOOSE to be.
1. Never Look at the Clock
2. Own IT! (Be the Best)
3. Seek More
4. Always Learn
5. Act the Role
6. Be Honest
7. Set Goals
8. Don’t Leave Work Unaddressed
9. Make Nothing “Oh I just do”
10. Don’t Cut Corners
11. Train Your Brain to Think
12. Cut Costs or Bring Value
13. READ, READ, READ
14. Do What You Say You are Going to Do
15. Delete the Negative Bug
16. Earn IT!
Comfort Zones & Good Enough are normal… CHOOSE to be abnormal and you will be CHOOSING Success.
…Next to come a breakdown of each KEY to Success.
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June 27th, 2010 by Todd Brabender
Let’s say you have a uniquely innovative product/business/invention/venture on your hands…one that’s generated some nice media exposure/publicity (whether it was the product of your hard work or generated by a hired PR specialist or agency). Other than using the mounds of tear sheets as wallpaper and those stacks of videotapes as door stops — USE YOUR NEWS.
I always tell my PR clients that we want a publicity campaign to be a “controlled burn, not a flash fire.” One way to keep those PR embers glowing even after the flashes of placements have been generated is to use those tear sheets and tapes to figuratively “fan the flames.” USE YOUR NEWS as part of your business presentation to your market. For instance, if I am seeking venture capital for my new product/invention, I look alot more attractive to the prospective investor if I can show them previous/current media exposure. Sure, your PR campaign generated a great 1/3 page editorial placement last month in Entrepreneur Magazine. However, was this prospective investor/customer one of the magazine’s 525,000 subscribers? Did he/she even see or hear about the article? Make sure he/she does!
USE YOUR NEWS by Packaging your PR!
That Entrepreneur Magazine tear sheet atop a Chicago Tribune Business Page tear sheet along with the videotaped segments of you/your product on TV newscasts and audio-taped clips of morning-drive radio shows probably looks pretty good to that investor. Just think of the publicity and subsequent consumer interest you could generate with some strong financial backing! Your PR campaign has helped prove to the investor the viability of the product/venture in the micro-media-market, imagine the exponential interest both of you could generate on the next level in the macro-media-market.
Positive media placement is a solid validation as to the potential marketability of your venture, especially if those placements were generated in media outlets trade-specific to your market/industry. Be advised…publicity/PR can’t market FOR you; it certainly can and should market WITH you. When it comes to the publicity/marketing of your venture, the old adage “no news is good news” couldn’t be more wrong. So, if your PR campaign has been effective enough to generate news, turn that into NEWS YOU CAN USE!
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Todd Brabender is the President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and ventures.
http://www.spreadthenewspr.com
todd@spreadthenewspr.com
(785) 842-8909
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June 13th, 2010 by Jeff Gawronski
We all have a calling, a passion and overall God given gifts and talents. The question is do you use your Gifts? Or do you hide your Gifts and accept the routine of life?
If you asked most faith based entrepreneurs they would tell you that they are using God’s given gifts and that doing what they were compelled to do is one of the greatest thrills of life. When you do what you are supposed to do you feel alive!
I have been asked all the time, “How did you come up with the idea for Yak About It?” or other media type ask, “How did you come up with this concept, or that business plan? Unfortunately the media doesn’t really want to hear, “The concept came out of nowhere when I was driving down the highway and I have to give 100% of the vision to God”. This also doesn’t help other prospective entrepreneurs who want a concrete ‘how to’ that they can draw from and use. What I think that answer can do is hopefully inspire other potential entrepreneurs to listen to that inner urging or to take on that God given concept that they can’t seem to shake out of their head. I am not talking about that next get rich quick scheme that popped in your head, but rather the concept or idea that you never asked for. That business or invention that you didn’t want to invent, but God won’t let you forget about.
One more thing is very important. Just because your idea, rather ‘God’s idea’ has engulfed your life doesn’t mean you don’t have to work to cultivate it the right way to succeed. In fact the ‘idea’ that you can’t shake, may have occurred to lead you to the better idea that hard work and research will help find. Then, when you do the hard work, create a successful company and make it fly, you’ll feel that greatest thrill that entrepreneurs talk about. You then of course will also have some material to tell the media on ‘how you did it’. Just so long as you remember you’re company’s true start and success are a credit to God’s power and God’s will for you to do what you were meant to do.
So… What will you do when you grow up?
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May 23rd, 2010 by Jeff Gawronski
One of the hardest questions that new entrepreneurs face is: When to pay themselves? I have seen all sides of this question. I have seen those who won’t even start a company until they gain enough capital investment for a paycheck and I have seen those who always find a reason to hold off on paying themselves. Which way is right?
It probably won’t surprise you to hear that the right way is a happy medium to both of the described ways. But the ‘why’ is what might interest you.
1. Payday immediately – This way is wrong for several reasons. First, you may never even start your company because you are ‘waiting’ for enough capital investment to pay yourself. Second, many of those who are looking to invest don’t want to pad your pockets. Whether angel investors or friends, most ready to give you money for your idea will want to give it to something in the business. It is hard to invest in a company when you know it might actually be going to your new car!
The next reason is that your new company is too cash flow fragile to start paying yourself. Essentially by taking the money yourself you are limiting your company’s future growth by limiting its purchasing power. You will find many things you should do for your company that you can’t because you lack the funds. Just remember if your company starts to succeed you’ll earn a much greater paycheck if you just show some early sacrifice.
A last and final reason to wait on the paycheck is to wait until you’ve earned it (wait until you start to reach success). By waiting you won’t be dilusional that your company is doing well when it is not. You’ll be hungry and literally working for food. With your back up against the wall you’ll find that you’ll work harder than you ever have in life. You also won’t over-charge for your product. I have seen inventors seemingly try to earn all their investment back in one sale because they are trying to get ‘paid’ right away. By pricing to get paid asap, you are most likely pricing your product(s) out of potentially a real success. Buyers are smart and sales will be severely limited if your pricing is padded to give you that paycheck now. Work hard, stay hungry and you’ll get to a paycheck.
2. Waiting for Payday – This way is also wrong for several reason. First, you must recognize your value. No one else is going to recognize all your hard work by paying you, so you must do it yourself! Think about this; if you don’t pay your Accountant, Lawyer, or Graphic Designer they’ll come after you and demand their money. If you don’t pay yourself no one will come after you… but why are you less valuable than your hired out professionals? Truth is, you are the most important person in your company and once the company starts to succeed that must be recognized by a paycheck.
The next reason is that if your company is really going well and has a chance to be successful, it must be able to support your paycheck. No one will want to buy your company if they look at the books and realize that the ‘owner’ never got paid. This will scare off any potential purchaser as they will be concerned that something is wrong with the company. They will feel the company can’t afford the needed expense and will not be convinced until they see the necessary expense on the books.
A last and final reason to pay yourself when the company starts to succeed is that you deserve it. You didn’t leave a cushy (yet boring) job to earn nothing. You quit so you can make a better life for you and your family. Respect yourself and you’ll find a greater appreciation for ‘doing your own thing’ and the entrepreneurial life you dreamed of.
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May 3rd, 2010 by Jeff Gawronski
When it comes to working with retail buyers there are a few things all inventors have to keep in mind.
1. Don’t skimp on your margin. Offer 50% or better to the retail store you are selling to. Stores know the margin they need to hit to succeed and most need at least 50% if not upwards of 60% to be profitable. If you offer your product at a mark lower than 50% you run the risk of getting ignored no matter how great your product is. Or if your product does get picked up it most likely won’t be featured as retailers need to push the products that provide a healthy margin.
2. Ship FOB, but if the Retailer wants you to ship pre-paid and add do not add a ‘handling fee’. This is not only tacky, but it is not considered acceptable. You can only add an extra fee if you’re shipping individual units. This is commonly referred to as a drop ship fee. A typical range is $2-$5.00 per shipment. Your cost should be based on your box cost, packing materials and labor. Drop ship fees are generally per order, not per unit, however if your item is ordered for inventory a drop ship fee is not acceptable.
3. Give Net 30 terms and don’t be afraid to ask for your money if the retailer is late. If you are worried about getting payment you can always seek references, but to gain the business you should provide net 30 terms. You can always refuse to ship order #2 until order #1 is paid or if the retailer is notoriously late you can request credit card payment or drop them all together. Conversely if you don’t originally grant Net 30 to open the account you most likely won’t even have the chance to adjust later. Lastly, if a retailer is late paying assume the invoice was not received or was over-looked, most retailers pay promptly after a friendly reminder.
4. Only submit your product to retail stores that are a fit. Buyers are busy and to waste their time is not only a waste of your time, but could be perceived that you are poorly prepared or that you have not taken the time to research the store you’re pitching your invention to.
5. Freely give a sample if requested, but never pay for overnight shipping. Samples are commonly needed by buyers and the review process is important. What’s not generally important is how fast the sample is received. Shipping overnight is costly and typically doesn’t gain the product any extra advantage.
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