<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Fork Fed &#187; Marketing &amp; PR</title>
	<atom:link href="http://www.yakaboutit.com/forkfed/category/resources/marketing-and-pr/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.yakaboutit.com/forkfed</link>
	<description>This is a blog that discusses real products, the passion to invent, and what it takes for ideas to become reality.  Gain entrepreneurial insights that help you make the leap from saying ‘I have an idea’ to ‘I have a company’.  Don’t sit passively waiting to be spoon fed; empower yourself and start getting ‘Fork Fed’.</description>
	<lastBuildDate>Tue, 07 Feb 2012 04:43:14 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Spread the News Public Relations</title>
		<link>http://www.yakaboutit.com/forkfed/2009/11/15/spread-the-news-public-relations/</link>
		<comments>http://www.yakaboutit.com/forkfed/2009/11/15/spread-the-news-public-relations/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 23:35:10 +0000</pubDate>
		<dc:creator>Jeff Gawronski</dc:creator>
				<category><![CDATA[Marketing & PR]]></category>

		<guid isPermaLink="false">http://www.yakaboutit.com/forkfed/?p=412</guid>
		<description><![CDATA[
Spread the News PR
Todd Brabender
Obtaining the media&#8217;s attention for your invention or entrepreneurial business is a must and Spread the News PR agency is the source your company needs to get recognized.  Spread the News has made a specialty in gaining press for inventions and entrepreneurial businesses in general.  What&#8217;s more is that this PR firm [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.spreadthenewspr.com/"><img class="alignleft size-medium wp-image-415" title="Logo_STNcopy lo res-1" src="http://www.yakaboutit.com/forkfed/wp-content/uploads/2009/11/Logo_STNcopy-lo-res-1-300x109.jpg" alt="Logo_STNcopy lo res-1" width="300" height="109" /></a></p>
<p><a href="http://www.spreadthenewspr.com">Spread the News PR</a><br />
Todd Brabender</p>
<p>Obtaining the media&#8217;s attention for your invention or entrepreneurial business is a must and Spread the News PR agency is the source your company needs to get recognized.  Spread the News has made a specialty in gaining press for inventions and entrepreneurial businesses in general.  What&#8217;s more is that this PR firm is actually priced to be affordable for the budget minded entrepreneur.  </p>
<p>Announcement:  On 11.15.09 Yak About It has announced Spread the News as our Public Relations firm that will represent our company! When you feel your business is ready for PR help you can contact Spread the News direct or feel free to ask us the press clippings Spread the News has helped us to achieve.   </p>
]]></content:encoded>
			<wfw:commentRss>http://www.yakaboutit.com/forkfed/2009/11/15/spread-the-news-public-relations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Then We Set His Hair on Fire</title>
		<link>http://www.yakaboutit.com/forkfed/2009/07/29/then-we-set-his-hair-on-fire/</link>
		<comments>http://www.yakaboutit.com/forkfed/2009/07/29/then-we-set-his-hair-on-fire/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 20:37:49 +0000</pubDate>
		<dc:creator>Jeff Gawronski</dc:creator>
				<category><![CDATA[Marketing & PR]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.yakaboutit.com/forkfed/?p=203</guid>
		<description><![CDATA[Then We Set His Hair on Fire
By: Phil Dusenberry
To be the best you have to learn from the best.  Phil Dusenberry had a hall of fame career in advertising.  Learn from Phil’s stories, accidents, and achievements, then apply your spin to fit your product’s brand.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/Then-Set-His-Hair-Fire/dp/1591840821"><img class="alignleft size-thumbnail wp-image-204" title="ThenWeSetHisHaironfire" src="http://www.yakaboutit.com/forkfed/wp-content/uploads/2009/07/ThenWeSetHisHaironfire-150x150.jpg" alt="ThenWeSetHisHaironfire" width="150" height="150" /></a><a href="http://www.amazon.com/Then-Set-His-Hair-Fire/dp/1591840821" target="_blank">Then We Set His Hair on Fire</a><br />
By: Phil Dusenberry</p>
<p>To be the best you have to learn from the best.  Phil Dusenberry had a hall of fame career in advertising.  Learn from Phil’s stories, accidents, and achievements, then apply your spin to fit your product’s brand.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yakaboutit.com/forkfed/2009/07/29/then-we-set-his-hair-on-fire/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>GrapeVine</title>
		<link>http://www.yakaboutit.com/forkfed/2009/07/29/grapevine/</link>
		<comments>http://www.yakaboutit.com/forkfed/2009/07/29/grapevine/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 20:36:40 +0000</pubDate>
		<dc:creator>Jeff Gawronski</dc:creator>
				<category><![CDATA[Marketing & PR]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.yakaboutit.com/forkfed/?p=200</guid>
		<description><![CDATA[GrapeVine
By: Dave Balter &#38; John Butman
Yak About it was founded on one of the core principle beliefs of this book.  The truth is individual voices speak volumes louder than all the advertising in the world.  What is more powerful than positive word of mouth?
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/Grapevine-New-Word-Mouth-Marketing/dp/1591841100"><img class="alignleft size-thumbnail wp-image-201" title="Grapevine" src="http://www.yakaboutit.com/forkfed/wp-content/uploads/2009/07/Grapevine-150x150.jpg" alt="Grapevine" width="150" height="150" /></a><a href="http://www.amazon.com/Grapevine-New-Word-Mouth-Marketing/dp/1591841100" target="_blank">GrapeVine</a><br />
By: Dave Balter &amp; John Butman</p>
<p>Yak About it was founded on one of the core principle beliefs of this book.  The truth is individual voices speak volumes louder than all the advertising in the world.  What is more powerful than positive word of mouth?</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yakaboutit.com/forkfed/2009/07/29/grapevine/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beyond Buzz</title>
		<link>http://www.yakaboutit.com/forkfed/2009/07/29/beyond-buzz/</link>
		<comments>http://www.yakaboutit.com/forkfed/2009/07/29/beyond-buzz/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 20:35:24 +0000</pubDate>
		<dc:creator>Jeff Gawronski</dc:creator>
				<category><![CDATA[Marketing & PR]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.yakaboutit.com/forkfed/?p=197</guid>
		<description><![CDATA[Beyond Buzz
By:  Lois Kelly
Can conversations really move a brand from unknown to known?  Making a closer connection than just buzz is what creates customer advocates willing to not only converse about your product, but care about them too.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/Beyond-Buzz-Generation-Word-Mouth/dp/0814473830"><img class="alignleft size-thumbnail wp-image-198" title="beyondBUZZ" src="http://www.yakaboutit.com/forkfed/wp-content/uploads/2009/07/beyondBUZZ-150x150.jpg" alt="beyondBUZZ" width="150" height="150" /></a><a href="http://www.amazon.com/Beyond-Buzz-Generation-Word-Mouth/dp/0814473830" target="_blank">Beyond Buzz</a><br />
By:  Lois Kelly</p>
<p>Can conversations really move a brand from unknown to known?  Making a closer connection than just buzz is what creates customer advocates willing to not only converse about your product, but care about them too.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yakaboutit.com/forkfed/2009/07/29/beyond-buzz/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why We Buy</title>
		<link>http://www.yakaboutit.com/forkfed/2009/07/29/why-we-buy/</link>
		<comments>http://www.yakaboutit.com/forkfed/2009/07/29/why-we-buy/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 20:33:10 +0000</pubDate>
		<dc:creator>Jeff Gawronski</dc:creator>
				<category><![CDATA[Marketing & PR]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.yakaboutit.com/forkfed/?p=193</guid>
		<description><![CDATA[Why We Buy
By: Paco Underhill
By knowing why consumers buy and how they shop you’ll be able to best hone your product’s marketing message.  Your unique branding and implementation should start at the ground level of learning how we all shop.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/Why-We-Buy-Shopping-Updated-Internet/dp/1416595244/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1248721399&amp;sr=1-1"><img class="alignleft size-thumbnail wp-image-195" title="WhyWEbuy" src="http://www.yakaboutit.com/forkfed/wp-content/uploads/2009/07/WhyWEbuy-150x150.jpg" alt="WhyWEbuy" width="150" height="150" /></a><a href="http://www.amazon.com/Why-We-Buy-Shopping-Updated-Internet/dp/1416595244/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1248721399&amp;sr=1-1" target="_blank">Why We Buy</a><br />
By: Paco Underhill</p>
<p>By knowing why consumers buy and how they shop you’ll be able to best hone your product’s marketing message.  Your unique branding and implementation should start at the ground level of learning how we all shop.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yakaboutit.com/forkfed/2009/07/29/why-we-buy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guerrilla Publicity</title>
		<link>http://www.yakaboutit.com/forkfed/2009/07/29/guerrilla-publicity/</link>
		<comments>http://www.yakaboutit.com/forkfed/2009/07/29/guerrilla-publicity/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 20:31:36 +0000</pubDate>
		<dc:creator>Jeff Gawronski</dc:creator>
				<category><![CDATA[Marketing & PR]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.yakaboutit.com/forkfed/?p=190</guid>
		<description><![CDATA[Guerrilla Publicity
By:  Jay Conrad Levinson
If you are starting out and you can’t quite afford a PR firm such as Orca (listed above), you can’t throw your hands in the air and do nothing.  Instead you have to teach yourself and this book is a good start.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.com/Guerrilla-Publicity-Hundreds-Sure-Fire-Dollars/dp/1598698451/ref=sr_1_1?ie=UTF8&amp;qid=1248720319&amp;sr=8-1"><img class="alignleft size-thumbnail wp-image-191" title="GuerrillaPR" src="http://www.yakaboutit.com/forkfed/wp-content/uploads/2009/07/GuerrillaPR-150x150.jpg" alt="GuerrillaPR" width="150" height="150" /></a><a href="http://www.amazon.com/Guerrilla-Publicity-Hundreds-Sure-Fire-Dollars/dp/1598698451/ref=sr_1_1?ie=UTF8&amp;qid=1248720319&amp;sr=8-1" target="_blank">Guerrilla Publicity</a><br />
By:  Jay Conrad Levinson</p>
<p>If you are starting out and you can’t quite afford a PR firm such as Orca (listed above), you can’t throw your hands in the air and do nothing.  Instead you have to teach yourself and this book is a good start.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yakaboutit.com/forkfed/2009/07/29/guerrilla-publicity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Adwords</title>
		<link>http://www.yakaboutit.com/forkfed/2009/07/29/google-adwords/</link>
		<comments>http://www.yakaboutit.com/forkfed/2009/07/29/google-adwords/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 20:29:06 +0000</pubDate>
		<dc:creator>Jeff Gawronski</dc:creator>
				<category><![CDATA[Marketing & PR]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.yakaboutit.com/forkfed/?p=186</guid>
		<description><![CDATA[Google Adwords
Marketing
If you have a website and you are not using Google Adwords already, then all you need to know is stop reading this and start an account ASAP.  Seriously, a good Adwords campaign can make your business.
]]></description>
			<content:encoded><![CDATA[<p><a href="https://www.google.com/accounts/ServiceLogin?service=adwords&amp;cd=null&amp;hl=en-US&amp;ltmpl=adwords&amp;passive=true&amp;ifr=false&amp;alwf=true&amp;continue=https%3A%2F%2Fadwords.google.com%2Fselect%2Fgaiaauth%3Fapt%3DNone%26ugl%3Dtrue"><img class="alignleft size-full wp-image-188" title="google-adwords" src="http://www.yakaboutit.com/forkfed/wp-content/uploads/2009/07/google-adwords1.jpg" alt="google-adwords" width="200" height="94" /></a><a href="https://www.google.com/accounts/ServiceLogin?service=adwords&amp;cd=null&amp;hl=en-US&amp;ltmpl=adwords&amp;passive=true&amp;ifr=false&amp;alwf=true&amp;continue=https%3A%2F%2Fadwords.google.com%2Fselect%2Fgaiaauth%3Fapt%3DNone%26ugl%3Dtrue" target="_blank">Google Adwords</a><br />
Marketing</p>
<p>If you have a website and you are not using Google Adwords already, then all you need to know is stop reading this and start an account ASAP.  Seriously, a good Adwords campaign can make your business.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yakaboutit.com/forkfed/2009/07/29/google-adwords/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Share A Sale</title>
		<link>http://www.yakaboutit.com/forkfed/2009/07/29/share-a-sale/</link>
		<comments>http://www.yakaboutit.com/forkfed/2009/07/29/share-a-sale/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 20:26:25 +0000</pubDate>
		<dc:creator>Jeff Gawronski</dc:creator>
				<category><![CDATA[Marketing & PR]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.yakaboutit.com/forkfed/?p=183</guid>
		<description><![CDATA[
Share A Sale
Affiliate
Doing your own affiliate program is a task and using ‘Commission Junction’ is costly.  The best option for those getting started is Share A Sale.  To get quality affiliates (not just coupon sites) you’ll still need to work at it.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.shareasale.com/"><img class="alignnone size-full wp-image-184" title="shareasale-logo1" src="http://www.yakaboutit.com/forkfed/wp-content/uploads/2009/07/shareasale-logo1.gif" alt="shareasale-logo1" width="188" height="53" /></a></p>
<p><a href="http://www.shareasale.com/" target="_blank">Share A Sale</a><br />
Affiliate</p>
<p>Doing your own affiliate program is a task and using ‘Commission Junction’ is costly.  The best option for those getting started is Share A Sale.  To get quality affiliates (not just coupon sites) you’ll still need to work at it.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.yakaboutit.com/forkfed/2009/07/29/share-a-sale/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

