Then We Set His Hair on Fire
By: Phil Dusenberry

To be the best you have to learn from the best.  Phil Dusenberry had a hall of fame career in advertising.  Learn from Phil’s stories, accidents, and achievements, then apply your spin to fit your product’s brand.

GrapeVine
By: Dave Balter & John Butman

Yak About it was founded on one of the core principle beliefs of this book.  The truth is individual voices speak volumes louder than all the advertising in the world.  What is more powerful than positive word of mouth?

Beyond Buzz
By:  Lois Kelly

Can conversations really move a brand from unknown to known?  Making a closer connection than just buzz is what creates customer advocates willing to not only converse about your product, but care about them too.

Why We Buy
By: Paco Underhill

By knowing why consumers buy and how they shop you’ll be able to best hone your product’s marketing message.  Your unique branding and implementation should start at the ground level of learning how we all shop.

Guerrilla Publicity
By:  Jay Conrad Levinson

If you are starting out and you can’t quite afford a PR firm such as Orca (listed above), you can’t throw your hands in the air and do nothing.  Instead you have to teach yourself and this book is a good start.

Google Adwords
Marketing

If you have a website and you are not using Google Adwords already, then all you need to know is stop reading this and start an account ASAP.  Seriously, a good Adwords campaign can make your business.

Share A Sale
Affiliate

Doing your own affiliate program is a task and using ‘Commission Junction’ is costly.  The best option for those getting started is Share A Sale.  To get quality affiliates (not just coupon sites) you’ll still need to work at it.