Can you spot an amazing invention when you see one?
My bet would be placed on the side of: You Can’t. Don’t take it personally because if everyone was an invention expert only the very best products would be produced. The problem is that which captures the public’s attention can never be fully understood. Take for instance these inventions: The Topsy Tail, Thigh Master, Flowbee and the Snuggie. They were all a smashing success! …Really?!? Thinking present day it is hard to believe, but it’s true.
If you look at these products what makes them better than featured products you see on Yak About It?
The Answer: Nothing
What made them better was that they captured the public’s attention. Is the Flowbee a better way to cut hair? The Thigh-Master the best way for toned thighs? The Snuggie the best way to stay warm? Or the Topsy-Tail the best way to create a hairstyle? I think everyone would agree that the answer to all those questions is: NO. However, once people saw or purchased these products they couldn’t help but tell everyone they knew. Basically these inventions were all Yak’d About and that is what propelled them to fame and fortune.
What has to be understood is that a product doesn’t become Yakable by necessarily being ‘better’. What makes a new product succeed comes down to an ‘IT’ factor. It’s often a factor that cannot often be explained or controlled. For this reason there will always be creative inventors hoping their product idea can serve a need and perhaps more importantly capture everyone’s interest and enjoyment.
To all those entrepreneurial minds I wish you the best and I hope your first or latest invention is able to bring personal success and usefulness for all.
