In a recent Yak Poll 72% of you stated that you have had an idea for a new product or invention. Only 5% of you stated you have never had a new product idea.
What does this mean?
It means that 72%+ of people could pursue bringing an originally created product idea to market. That is a pretty impressive %! Of course for a host of both good and poor reasons we all know most of us don’t bring our invention ideas to reality.
Now imagine this:
You decide to jump in. You read books, talk to people who have done it before, find money and pour everything you have to make your product idea happen. Then after sometimes a year or more of hard work your invention is finally retail ready. YAY!!! Your family and friends throw you a party. You take pictures with your product. It is a great day … and it should be!
What happens next is so terrifying that unless you as an inventor hit a pot of luck early or you have friends in high places, you’ll struggle. You expected everyone to beat down your door for your product and inevitably some will, but most won’t even know you exist. Here comes the really terrifying part. If you did a solid business plan then that might limit the stress, but trust me it won’t be gone. What will really burn a whole in your stomach is that which will burn a hole in your bank account. You’ll be spending more than you ever expected just to get people to know your product exits.
After you’ve plunk down $15,000 in trade shows expenses, $5,000 for your trade show backdrop and materials, $10,000 in advertising, $5,000 in travel and host of other marketing expenses you begin to either panic or pray.
Then all of a sudden orders start coming in. You’ll feel a euphoric joy that your invention idea is something people want and find useful. It’s exciting and you’ll feel like you can do this little thing called being an entrepreneur. There is one problem though. If you have any shot of succeeding and earning a salary you’ll need to sell product quickly or get a big order. Due to the amount you spent on marketing and product development, you’ll need those orders ‘yesterday’. Many inventors make it, others are forced to move on and some keep their invention as just a hobby. Yak About It would like to see all inventors find their definition of success!
… So why all the Yakin’?
Because Entrepreneurs and Inventors do need YOUR VOICE! To get their product noticed, purchased and into more retail stores it takes good, old fashioned word of mouth. Yak About It is meant to be that launching pad for discussion about inventor-based products. Yak About It won’t replace all marketing expenses, but our goal is to have a fun place that makes new products and unknown inventions easily found, noticed and Yak’d about by YOU the consumer.
Yak About It is less than one week old, but the vision is to create a place where all independent entrepreneur inventions launch. If Yak About It can achieve this (and we can only do it through YOU) then those inventors like those in the ‘imagine story’ (above) will have that much better odds for success.
